What is the primary goal of Transportation Demand Management (TDM) strategies?

The primary goal of Transportation Demand Management (TDM) strategies is to influence travel behavior and reduce traffic congestion. TDM encompasses a variety of policies and strategies aimed at reducing single-occupancy vehicle trips, encouraging the use of alternative transportation modes such as public transit, carpooling, walking, or biking. By effectively managing and influencing how and when individuals travel, TDM seeks to optimize the use of existing transportation infrastructure, improve air quality, and enhance overall mobility. This focus on behavioral change helps alleviate congestion during peak travel times, creating a more efficient transportation system for all users.

Other options do not align with the fundamental objectives of TDM. Increasing the number of vehicles on the road contradicts the intent of reducing congestion, while promoting private vehicle use exclusively undermines the essence of TDM, which encourages varied travel modes. Eliminating public transportation options is counterproductive as TDM strategies often bolster the use of public transit to provide sustainable alternatives to driving alone.